At the end of 2020, Esri’s specialized magazine, ArcNEWS, published an article highlighting Intelligis‘s role in the implementation of GIS technology at 3M, where they successfully improved the control of their business metrics using SmartMaps® TradeMarketing
The consumer goods market is highly competitive. To remain relevant, companies must constantly innovate and leverage technology to gain a better understanding of their businesses.
3M is a leader in this field, offering products ranging from healthcare technology to office supplies. Recently, its sales and marketing team for the hardware sector in Central America and the Caribbean sought new ways to use technology to improve some of their key business metrics, such as distributor point-of-sale (POS) coverage, availability of over 30 product categories, market penetration, and measuring the productivity of their field team across 7 countries.
The dashboard allows 3M’s management to identify sales opportunities in real time, improving efficiency and sales
3M chose Intelligis Technologies, a recognized leader in GIS commercial applications in Latin America, to implement a real-time solution that managers now use to view 3M’s operations in a geographical context. In this way, 3M can help its distributors identify opportunities to improve their commercial performance.
Intelligis implemented SmartMaps® TradeMarketing to enable the field force of over 40 commercial marketing specialists to report on the conditions at points of sale (POS) and make decisions immediately when necessary. For example, if a distributor is lacking a particular product, the commercial marketing specialist can send an order through SmartMaps® at that moment. Intelligis’ solution allows users to download all this field data in CSV format and displays indicators such as the number of visits made to each POS by each marketing specialist, their coverage area, and each distributor’s market share.
“This tool allows me to know, in real time, exactly where my products are missing from POS and take immediate action to increase sales, penetration, coverage, and overall productivity,” said Juan Carlos Espinosa, Regional Manager of the Hardware Channel for 3M in Central America and the Caribbean.
Eighteen months after implementing the solution, 3M presented it as a success story to their business leaders in the region. The company plans to implement it across the rest of Latin America.
About Intelligis
Intelligis is a leading GIS solutions provider in Latin America, driving the digital transformation of businesses by integrating AVL services (Vehicle GPS), georeferenced data, mobile applications, and the Internet of Things (IoT) into its advanced platforms, SmartMaps® and Delego.
It serves clients in more than 15 countries, including Panama, Costa Rica, Nicaragua, El Salvador, Honduras, Guatemala, the Dominican Republic, Colombia, Ecuador, and Peru, and implements solutions throughout Latin America.
To view the original news, click on the following link: https://www.esri.com/about/newsroom/arcnews/with-help-from-esri-partners-users-enhance-their-gis/